How using conversion-focused Amazon design can help you become a bestseller, boost sales, and increase conversions in just 58 days with the proven image strategies, all inside this book.
In many cases, Amazon is either minimizing the visibility of bullet points or removing them from the primary view altogether. Shoppers are now making decisions based on what they see in your images, without even reading through the text.
On average, customers spend only 3 to 5 seconds deciding whether to explore a product further or move on. In this short window, your images must convey all the critical information, benefits, and unique features of your product + ensuring you answer all of the potential questions about the brand and product in your image section + videos.
With a significant shift toward mobile shopping, the way customers interact with listings has changed. Visual content is now more important than ever, as mobile users are less likely to scroll through lengthy text and more likely to rely on images to make quick decisions.
The Amazon marketplace is more crowded than ever, with competitors flooding every category. It’s no longer enough to rely on pricing strategies alone.You must communicate why your product is worth the price you’re setting. This means using your images to highlight the unique value your product offers, whether it’s superior quality, innovative features, or exclusive benefits. Every image must answer the question, “Why should I choose this product over the others?”
Ensure each image communicates critical informationand drives engagement.
Know what images to use and when.
Learn how to structure your images to maximize conversions and sales on Amazon.
